About Cities of Love
The Cities of Love project began with the feature filmParis, je t’aime (Paris, I Love You). It opened as part of the ‘Un Certain Regard’ segment of the 2006 Cannes Film Festival and was shown in 65 countries upon its commercial release. The film was the first step in a global initiative to produce a collection of films that illustrate the universality of love within the framework of major international cities that have unique cultural identities.
The creation of New York, I Love You in 2010 was followed by Rio, Eu Te Amo (Rio, I Love You) in 2014. The innovative part of this third film was the creation of an eponymous Internet platform prior to the production of the film that attracted 1.5 million visitors. Today the website is still active and acts as a hub for cultural, social, and environmental initiatives in the city.
Beyond Delhi, agreements are in place for film projects in cities such as Shanghai, Berlin, Marseille, and London.
To promote a city at both the local and international level and to foster a positive image of a modern urban environment, all while helping a city become a better place to live and offering concrete benefits to its citizens.
To encourage and promote cinematography with multiple initiatives that will create opportunities for new talents in the film industry.
To produce, support, and guide new cinema projects for a city by creating workshops, short film programs, and training in international film standards. To encourage the work of new scriptwriters, directors, and composers. To spur the creation of jobs in the film industry, which will be a particular emphasis of the Delhi, I Love You project where recruitment will take place on site.
Expanding The Cities Of Love Concept: The Digital Platform
For the Rio Eu Te Amo project, the Cities of Love concept was enhanced by launching a digital platform for the movie before filming began. This website offered young talents from different backgrounds the opportunity to contribute to the project and to harness its energy to inspire a larger movement of artistic initiatives and positive creativity in the city.